I can help in the following areas:
S – Social media – Attracting people to your business, increasing the reach of your organisation, or raising awareness of you as an individual worth paying attention to.
E- Events – Helping produce events with high turnouts where attendees feel valued, ensuring they return to future events.
W- Writing – Helping you write persuasively to achieve the success you desire as a business, individual or advocacy organisation.
More people than ever regardless of their age use social media, and it is a great way of putting yourself out there effectively whether you’re an individual, company or charity.
When used well social media is a great way of spreading your message, getting people to back your campaign or raise awareness of your business. In terms of social media I can help you in the following areas:
Facebook: I can help by creating a page and then targeting the audience you want to like your page.
I can by creating events through Facebook and promoting it to thousands of people.
Facebook is also a great way of getting people behind a campaign you are running. Once you give me an idea of what your campaign is about and what you are looking to achieve, I will create a list of Facebook groups to post on to get the maximum amount of support behind your campaign.
On top of this I will advise you how you can use Facebook Live to create a video from any stunts or events you are doing in public to get people to fall in love with your campaign.
Instagram: They say a picture can paint a thousand words and this is certainly true with Instagram. I have experience of producing infographics which have gone viral on social media, leading to thousands of people backing an email campaign that I ran. I can help you do this through producing similar infographics to persuade people to back your group, charity or business.
Twitter: Over the last few years Twitter has really taken off, especially for businesses, charities and individuals. I can help you from the beginning to the end when it comes to the Twitter.
I can help you first set up a Twitter account if you do not have one and then can schedule tweets timed at specific times of year, including the content for these tweets. I have done this successfully before in Rare Disease Week and this helped get opinion formers such as MPs behind the week.
I can also help you when it comes to getting more people to sign up to your e-newsletter, by producing a Twitter friendly infographic and then effectively promoting this tweet to your target audience. I did this very successfully for We Believe in Israel and it led to over 5,000 more people signing up to the e-newsletter.
My consultancy can help turn your initial idea into an event which leaves a great impression on all those who attend. I will help you at every stage when it comes to your event and can support you in the following ways:
Event Creation: I can help choose a venue which is both affordable and appropriate and fits in the necessary amount of people you want. I can help with catering, by helping you choose a caterer who fits with the theme of your event.
Event Planning: I can help you put together a video to promote your event, produce content for an e-newsletter, and set-up an event management system which will ensure you know how many people have signed up. I can also help in terms of targeting the audience you want to attend, through use of social media content on Facebook, Instagram, Twitter and You Tube, as well as promoting the event in person to key stakeholders in your sector .
Event Day Itself: When it comes to helping every step of the way I truly mean it. I can help when it comes to meeting and greeting people at the beginning of the day, ushering people in to the seats, manning tables, and maximising social media coverage. Finally, I can take high quality photos and videos of the day.
AFTER THE EVENT: I can help ensure that those attending the event are not forgotten after they’ve attended and lessons can be learnt to make your next event even better. I can do this through producing a survey to go to all attendees of the event and produce a thank you social media infographic to ensure all those who attended feel valued. Finally, I will sit down with you in a feedback session to see how you thought it went and what could be improved.
One of the main reasons I set up my consultancy is due to my love of writing. I know many people who are passionate about persuading others, but baulk at the idea of writing a letter to a newspaper, writing a campaigns plan, putting together a business pitch or writing a blog.
Often the reason for this is not because people don’t have writing ability, but a lack of confidence.
The great thing is my consultancy is here to help you and ensure your words carry weight, influence and persuade people. I can help you in the following areas:
Blogging: I can help you find the right platforms for you to write on and then go through with you the best ways of writing the blog. This starts with going through what you want to write about, what your perfect audience is, the message you want to leave people and then proofreading it all. After this, I will go through with you how to promote it.
Campaign plan: When I first wrote a campaign plan, I found it incredibly daunting, but it was also the most helpful thing I ever did when running my first proper campaign at university. I can help put your campaign together by focusing on the aim of the campaign, the audience you are seeking to reach, the tools you will be using to persuade people, the opinion formers you need the support of, the events you are looking to run with it and - obviously the most important thing - what success looks like. I will do this by providing you a template campaign plan at the beginning and then going through this with you.
Cover Letter: When you are writing a business, you are trying to persuade customers why they should buy in to you as a person. It is a great opportunity to highlight to the public that they will have a great time in your restaurant or be put at ease in your barbers. I can help you write the cover letter that best reflects you, by speaking to you and from this putting together a cover letter with you that you are happy with. Before you send it off, I will also go through it carefully to weed out any grammatical errors.
Letter Writing: In a digital age this may seem unimportant, but the most read pages of any newspaper are actually the letter pages! With that in mind, writing to a newspaper is a great way of getting people to listen to you or a campaign you are running. I can help you in terms of choosing what is the issue you want to write about, ensure in at most two paragraphs people are persuaded by what you are saying and then after this ensuring that your letter is not just read by those who read that paper, but by a much wider audience.